In the evenings after school, we kids, drawn like moths to a flame (800 million candle power’s worth), would ride our bikes to the sources of those lights. Arriving, we would see, for the first time, dozens of gleaming new cars, their shiny new paint reflecting the strings of light and flapping streamers. Prospective buyers (followed by attentive, hopeful, and sometimes, scheming salesmen) would stroll down the rows of cars, peering in the windows, looking under the hood, running their hands over the unfamiliar, but alluring sheet metal and chrome. Car lots were rose gardens in full bloom, flush with fresh automobiles. It was a time of celebration.
We do rejoice in the new, be it the New Year, a fresh idea, a newly-crowned sports champion, a flower blossom just opened, or a car. In the ‘50s and ‘60s the car companies counted on this hunger for new things. Their styling studios relied on the buying public’s propensity to covet the most recent trend, the latest gadgets, the fresh face and fins of clay-turned-to-stampings. It was a drug, and we were hooked.
In metropolitan Detroit the cars would often show up before print ads. Many fall days I watched with fascination as new Bonnevilles, Catalinas and Venturas were unloaded from the transporter at Glenn Pontiac a mere half block from my home. Could that be why I still favor the make? Yes, that, and the fact that the first muscle car I drove was a GTO. It is not for nothing that our teens are called the formative years. As adolescents, we are soft clay readily shaped and influenced by our environment and the potter’s hands of the stylists.
Now, how shall we define a car as “new?” Picture a factory-fresh vehicle with just a few tenths on the odometer waiting at the dealer for a new master. That is what I perceive a new car to be. One which, when you sit in it, has that “new car smell,” that might still have the window sticker and an as-yet-unread owner’s manual in the glove compartment. The new car owner has yet to learn all the features, to determine the perfect seat position, and become familiar with the sounds of the engine, the horn, the heater blower. So much territory to cover, so much pleasure in the discovery. It is a rare and wonderful experience to take the new keys and fit them to our key ring. Our hearts swell with pride, self-satisfaction, and anticipation as we walk up to the car for the first time, open the door, slip behind the wheel, and start the engine.
It is a fleeting moment, however. After an all-too-short period of time, the newness wears off. Dirt and dust adhere to it right away; our accumulated junk trashes the interior, trunk, and glove box; the seat begins to take on the shape of our bottoms. Eventually rock chips and dings erode what was only recently a pristine exterior. Rust takes longer to notice, but attacks immediately. (We don’t even want to talk about the depreciation.) Yet, the elation of that first moment, that first day we took delivery, makes it all seem worthwhile, keeps us coming back for more. The attraction of ephemera works on us just that way.
I propose that a diecast car might serve to remind us of that specific time, as well. So, let us take a minute to think about this diecast intellectually. What is it about this little piece of history that is unique? What stage in the life of the real car did the mint capture?
It is a moment frozen in time.
There is one more anecdote regarding that first new car of mine: When my girlfriend first saw it, her eyes lit up and she exclaimed, “It’s beautiful!” That look, those words completely validated my choice of cars . . . and me as a stud. Nothing has ever equaled that moment. A new car can do that for you.
Thinking back on some of the cars I have owned, even the used ones, I recall evidence of their newness, traces of the time when they rolled off the lot for the first time. One of those cars was 36 years old. Up above the windshield of the ’28 Ford, on the passenger side, was a small black metal frame. It held a form, faded with age but still readable, on which was printed, “Hamilton Motor Sales – Hamilton, Ontario.” It was a Canadian Ford! The unique screw heads in the interior confirmed the fact. That old Ford was manufactured in November 1927, only one month after Model A production commenced. What that must have been like! Did that first owner feel the same pride as I felt when it became my first car? I like to think so.
I had gone a couple of months without a car when I finally took delivery of a ’69 Charger R/T. I distinctly remember being a little peeved when first pulling out of Hodges Dodges in Ferndale, Michigan with an empty gas tank, but, oh, the sound of that 440, the suppleness of the leather seats, the view looking out over the sculpted hood. I have retained a few souvenirs from that moment: an unused, spare set of keys, the order form, the window sticker and the build-sheet placed under the rear seat during production. The way it looked and felt that day is how I now best remember the car. And years later, when I built a plastic model of it, I fashioned it as a stock, new car.
New cars are not quite the same today, not as exciting, in my view. Stop by a car dealer and look over their inventory. Can you tell one year from the next? I know I have difficulty discerning a 2006 from a 2007 Mustang. And, what about Hondas and Camrys? Body styles can last three, four, or more years. The biggest difference might merely be a color screen for the navigation system, a remapped computer program for its six-speed automatic transmission, slightly altered blobs of taillights, or a different shade of silver paint. When styling does change, it is customarily evolutionary. The designers are loath to take a chance at challenging or offending their existing customer base. The resultant cars tend to be uninspiring and generic. There may be more than a hint of generational snobbishness in these thoughts, but I do have to look carefully to discern even the brand. I can fully appreciate that today’s cars are superior in almost every way: they are safer, more fuel efficient, handle incredibly. But, where is the art?
No wonder, then, that folks who came of age in the 50s and 60s feel nostalgic about the automobiles of that era. Each year brought new shapes, grills, taillights, wheel covers, trim and colors. Each car was individual even though they may have shared platforms. It was a colorful time rich with choices and visual excitement. Each year seemed to bring ever more captivating designs. We would flock to the car lots to get that first glimpse, spin our heads when a new model drove by, and dream of owning and driving that one car in which we thought we would look our best. We could imagine how it would feel to get behind the wheel for the first time and say. “This is my car.”
Looking in my display case, it is not too much of a stretch to think of these cars as inclusions trapped in amber, captured forever in that brief moment when they were new.













